Reputation Risk Management
A qualitative analysis of the quest for truth in the face of review fraud
As the popularity of online reviews has grown, so has the problem of fraudulent reviews. Multifamily operators have leveraged reviews to enhance placement in search engine results and attract potential renters. However, review fraud and deceptive review cultivation practices threaten the integrity of these reviews, leading to misguided rental decisions, resident dissatisfaction, and reputational damage.
Download our free qualitative report to understand how renters perceive online reviews in the face of increasing review manipulation and what this could mean for multifamily operators.
Download the report to learn more about:
- How renters perceive and prioritize online reviews during their search
- How review fraud influences trust in the reliability of positive vs. negative reviews
- What aspects of reviews renters find most valuable or concerning
- Practical steps for multifamily operators to enhance transparency, build trust, and effectively manage reputation risk
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